The Elsie Project

Encouraging people to find their beauty by exposing the beauty of others.

Project Elsie is a social experiment created to encourage individuals to think of others.

The process is simple:

Instead of taking another selfie, take a photo of someone you admire.
Then post it on social media along with a bit about their story.

Share Your Photos Using the Hashtag #ELSIEPROJECT

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Andrew Draper

Andrew Draper

The Elsie Project

Andrew is the visionary behind the Elsie Project. He’s a photographer, digital content curator at 12Stone Church in Atlanta, and a natural born marketer and creative. Inspired by the Coca-Cola “Share a Coke” campaign, Andrew had the idea of asking consumers to promote the life of another person instead of their own. After all, when you grow someone else’s heart, your heart grows with it.

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